Obama's word choice was clumsy, as he stated himself, there is no doubt about that. And while I do not believe that an apology is required, his remarks indicate political pandering to an audience very much unlike the subjects of his words. Pandering is politics, you can't please everyone all the time, and often words are used to get votes, this is Washington politics and Obama is not above it and employs it on a regular basis.
But the conversation about his remarks needs to be steered away from the controversy, and towards Obama's underlying intentions with the statement. He clumsily brought up a critical voting bloc issue that has plagued the Democrats for the past few election cycles: the so-called "values voters" voting Republican. These are the working-class, predominantly white voters that have given their allegiance to the Republican party of late. As Dan Schur astutely points out in a New York Times op-ed , these blue-collar Americans routinely "cast their ballots on social and values-based issues like gun ownership, abortion and same-sex marriage rather than on economic policy prescriptions." Democratic presidential candidates have been vexed as to why this is, and I think Obama was addressing this phenomenon because it is something that needs to be tackled if the Dems are to win the White House. They have to convert these former Reagan Democrats. It is a must for them to convince these voters to not vote solely on gun rights, immigration, and religion, and to win them back Obama and Clinton must appeal to their economic needs.
As the aforementioned NY Times Op-ed suggests, the manner in which Obama discussed the matter was ill-conceived, however. The words "cling" and "bitter" connote an air of elitist thought over these voters. Whereas the environmentally sensitive, pro-choice, pro-stem cell, pro-tax upper class San Franciscan Democrat is lauded for his open-mindedness and financial selflessness, a rural Pennsylvanian who "clings" to guns and xenophobic grudges, his vote must be justified for some reason, to be written off as simply "bitterness" over economic hardships. As Schur points out, it is a double standard to "diminish these cultural beliefs as a byproduct of economic discomfort." Their vote is as thought out as their San Franciscan counterpart, and to insinuate that their vote requires some justification is ill-advised if you are seeking to win their vote.
To finish, I don't believe Obama was intentionally being insensitive, but I do understand those that were upset with the comments. He was addressing an important Democratic issue for the fall, one that both candidates must win in order to reclaim the White House.
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